Diamond jewelry has been enjoyed and desired for centuries. However, it wasn’t until about 500 years ago that the art and science of diamond cutting was born. Most of the stones that find their way into diamond wedding rings are cut and appraised in the Belgian city of Antwerp, which has been the center of the diamond business since the mid-1500s.

The DeBeers Company – formed in the 1880s by Sir Cecil Rhodes, for whom the African colony was Rhodesia (now independent Zimbabwe and Zambia) was named – was instrumental in creating an artificial market for diamond jewelry, particularly diamond wedding ring sets, where none had existed previously. It is true that Archduke Maximilian I of Austria presented his bride, Marie of Burgundy with a diamond wedding ring on the occasion of their wedding in 1477, but that did not set a general precedent. That precedent had to wait another 423 years.

“Diamonds Are Forever”

The phrase “a diamond is forever,” became the basis not only of a James Bond novel by Ian Fleming and the movie and hit song that came out of it, but of the most brilliant advertising campaign of all time. The DeBeers Company used this phrase to convince the public to abandon the plain gold bands that had been traditional for married couples for centuries, and embrace their line on fashion-designed diamond wedding ring sets.

The campaign was remarkably successful; within only a few years, plain gold bands had been replaced by diamond wedding bands and rings with set stones.
A similar campaign was undertaken by the U.S. diamond jewelry industry; the market was targeted toward those couples planning to wed. The idea was to convince the American public of an “old tradition” in which men wore diamond engagement rings as well as their fiancées. This particular campaign was rather less successful, but it did help to increase the popularity of diamond wedding rings among American couples.

Diamond Jewelry Today

Diamonds in the rough are shipped to one of the major diamond centers in Antwerp, Tel Aviv, New York, London or Singapore, where they are graded and cut; after this, they undergo an appraisal for carat (size and weight), color, clarity and cut. After this, jewelers purchase these stones in lots and use them as settings for diamond wedding rings and other types of jewelry.

Diamonds have been the hot topic for gossips and admiration since ages. Since time immemorial, diamonds have captured the imagination of human beings, particularly women. Even in many religions, diamonds have been shown as the ornaments of Gods. Diamond are said to be a woman’s best friend. Who doesn’t know about the diamond? However, what most of us are not aware of is the fact that there are several types of diamonds.

The first use of diamond bracelets was recorded in year 1477. Earlier stones like ruby, emerald & sapphire were used for friendship bracelets. The carat weight is used to measure the mass of a diamond. One carat is on- fifth of a gram. Diamonds are available in 0.5 carat, 1.0 carat, 1.5 carat, 2, 3 and 5 carats etc. Diamond is available as engagement rings, necklaces, bracelets etc. Diamonds are the perfect gifts for those special occasions. Diamond bracelets exudes luxury and style. It is designed in a contemporary style to match your style-quotient. The best part about Diamonds is that they are extremely light in weight. Say no to all those bulky bracelets and embrace the swish Diamond bracelets.

With the power of Diamond bracelets, you will always be the center of attraction. It is very difficult to ignore those dazzling and stylish Diamonds. Diamond bracelets is available in a number of shapes and sizes, and price-tags too. It retains less of dirt, so that even after year o use, they look new. Diamond bracelets is generally available with online shops as well. It is, however, important to consider a few things before you are all set to purchase Diamond bracelets. Firstly, Diamond bracelets must suit you. Second of all, Diamond bracelets should have the certification of purity. And finally, Diamond bracelets should have proper flawless finishing. Diamond bracelets should be properly polished as well. You can buy diamond bracelets from online shops as well. Choose from the known brands and always insist on quality check-up before purchasing diamond bracelets.

If we talk about Diamond bracelets and that too cheap Diamond bracelets, then you will be happy to know that these days, cheap Diamond bracelets is available with many shops and online dealers. You can easily buy a set of cheap Diamond bracelets, thanks to the rising awareness about Diamond bracelets. Buying Diamond bracelets was never so easy. Diamond bracelets compliment a gift in the best possible way. It serves as the perfect gifts for the would-be bride and groom. Diamond bracelets is effete and stylish; Diamond bracelets exudes a charisma that will be hard to resist. Diamond bracelets are very sophisticated and chic.